

But buyers don’t care about any of that. They care about one thing: Can you help me solve my painful problem?


A painful buyer problem
Find the painful problems people are looking to solve and pay for.

A clear, valuable outcome
Define a clear before-and-after outcome that is specific.

A buyer who will pay for it
Find the people most likely to say yes, instead of chasing every one.

This isn’t a group challenge, a passive training, a bunch of videos or go figure this out on your own experience. It is a 1: 1 implementation sprint with personalized coaching, daily feedback and a rare chance to work with me privately to launch your first or next offer.
Most people stay stuck in research or planning mode - rewriting their offer ideas, tweaking names, and saving drafts that end up gathering dust in their Google Drive.
This challenge flips that. Instead of waiting to feel ready, you’ll turn what you already know into something clear and concrete that you can test in days, not months.
By the end of the challenge, you'll walk away with:
A defined offer name and promise
Your price + payment structure
A simple path to revenue (get your first or next client)
You won’t leave with more drafts. You’ll leave with something you can launch and start selling right away.


The reverse method I use to uncover your hidden strengths that are worth real money so you can use what you’re naturally best at without overthinking.
My process for finding your most profitable idea, even if you’ve done many things and still feel like you don’t have anything special to offer.
The simple way to avoid the #1 mistake new coaches make so you don’t chase the wrong idea or waste time on things no one wants.

The buyer-research method to uncover the real painful problems your ideal clients face so you can stop guessing what they need.
How to find the people who want your solution the most so you stop wasting time talking to the wrong buyers.
My custom GPT tools that help you discover what your buyers want without copying trends or guessing from social media posts.

The unique mechanism method to make your offer feel specific and believable, so you differentiate yourself from competitors.
How to break your solution into clear steps and deliverables so your offer is specific and easy to understand by your ideal clients.
The structured process to get your ideas out of your head and create a clear transformation journey that delivers results for your clients.

The value stacking method to structure and price your offer the right way so that you so you don't undercharge or overprice.
My process for choosing the right delivery format (1:1, hybrid, or group), so your offer fits your energy, and schedule without burnout.
The step-by-step copywriting techniques to help you communicate your offer using a simple google doc to attract your ideal buyers.

The sell-before-build roadmap that shows you how to validate demand and start selling—without funnels, ads or complicated tech.
The 7-day action plan that moves you from planning to selling so you can finally make progress this week instead of overthinking.
Your pathway to your first (or next) client over the next few weeks, so you know what to do each week to create results instead of guessing.
Working professionals ready to build a real business from their skills.
Coaches who want to move from 1:1 to group or hybrid offers.
Founders or entrepreneurs whose offers aren’t selling consistently.
Action takers who are tired of planning and finally ready to start.
IIn the last few years, I went from circling scattered ideas and second-guessing everything… to building and selling premium offers that actually sell — no big audience, no fancy tech.
Back when I started, I was doing what most people do: tweaking, researching, overthinking. I had experience but no offer. Once I built a simple method to package what I already knew, everything changed — and I’ve used that same approach to help others launch with confidence.
This is the first time I’ve offered this challenge in this format — and I created it because it’s exactly what I wish I had when I was starting out. It cuts the noise, skips the fluff, and gives you the fast track I never had. I can’t wait to show you how to turn your expertise into something real (and quickly too).

Build your first premium offer - even if you've felt stuck for months!
Apply for one of the 5 VIP seats (January only)
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